• 要創立一個屬於中科的酒店品牌

• To create a hospitality brand for ZONGKE. The brand name belongs to ZONGKE

 

• 把自家品牌的管理模式帶引至日後其下所有酒店及服務式住宅

• Start with the site at ZONGKE XIN TIAN DI and to duplicate across into hotels and serviced apartments.

 

• 在對外市場推廣時，均也要包括Loxy在內

• Loxy requires the text" by Loxy " into all marketing collaterals as required.

 

HOW TO ?  如何做 ?

 

GROUP NAME  集团名称

 

ORIENT  HOTELS & RESORTS

 东方酒店及度假村

 

Create 4 lines as follows:

 

 

 

 

 

 

 

 

 

To be successful and sustain, one need to be efficient. The trick is to double do.

 

HOW TO HAVE EFFICIENCY IN CORPORATE MANNING ?  效率与公司人员配备

 

建造一个酒店集团，一般需要约200-250人。而在这个阶段,我们将从小规模开始,直到未来有需求时再扩大。每位管理者都需要负责处理不同的任务并扮演不同的角色, 諾仕将会指导。

To build a hotel group, one will require about 200-250 persons. At this point of time, start small and grow as and when required. The bosses need to be multi-tasking and wears 2 hats. Loxy will guide.

 

A hotel management group will normally have the following departments which each department will have a certain number of people.

 

• ADMINSTARATION & GENERAL  管理层&一般员工

CEO, VP'S, FINANCE etc  首席执行官、副总裁、财务等

 

• ALLIANCE 联盟

DIRECTOR OF E-COMMERCE, DIRECTOR OF REVENUE etc  

电子商务总监，营运收益管理总监等

 

• ART  艺术

ART DIRECTOR, GRAPHIC DESIGN etc  

艺术总监，平面设计等

 

• BRANDS  品牌

DIRECTOR OF BRANDS etc  

品牌总监等

 

• CRM  客户关系管理

DIRECTOR OF CUSTOMER RELATIONSHIP, MARKETING & PARTNERSHIP, LOYALTY PROGRAM MGRS  etc

客户关系总监，营销伙伴关系，会员计划经理等

 

• DEVELOPMENT

DIRECTOR OF DEVELOPMENT , BY REGION etc

 开发部总监 (按区域)

 

• FINANCE  财务

OPERATIONS, LEGAL, ANALYST etc  

运营,法务,分析师等

 

• FOOD & BEVERAGE  餐饮

DIRECTOR OF F&B, KITCHEN etc

餐饮部总监、厨房等

 

• GLOBAL SALES & MARKETING - GSO   全球销售和营销- 全球销售办公室

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• HUMAN RESOURCES  人力资源

HR DIRECTOR & LEARNING etc  

人力资源部总监及员工学习等

 

• INFORMATION TECHNOLOGY  信息技术

DIRECTORS & MANAGERS etc  

总监及管理人员等

 

• LEGAL  法务

PRESIDENT & COUNSEL etc  

法律顾问等

 

• MARKETING COMMUNICATIONS  市场营销

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• OPERATIONS  运营

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• PUBLIC RELATIONS  公共关系

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• PROJECT  项目

PLANNING & ANNALYSIS DIRECTORS & MANAGERS etc

规划与分析部总监及经理等

 

• QUALITY  质量

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• SALES & MARKETING  销售和市场营销

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• SPA  水疗中心

DIRECTORS & MANAGERS etc

总监及管理人员等

 

• TECHNICAL SERVICES 技术服务

ENGINEERING DIRECTORS & MANAGERS etc

工程总监部及经理等

 

IDENTITY OF LOXY 我们的身份

諾仕可以为业主代表。我们的工作范围如下：

 

Loxy can be the owners representation. Our scope of works are as follows:

 

Job Scope: 工作范围：

 

Liaise with all consultants and architect. 联络所有的顾问和建筑师

Responsible for setting up the team for Orient Hotels & Resort Group. 负责组建集团团队

Responsible for coming up with the FF&E Budget. 负责酒店投资硬件采购预算

Responsible for coming up with the Operating Budget. 负责公司的经营预算

Responsible for coming up with the Operation Manual for each department.

负责为各部门拟定操作手册

Responsible for coming up with a Marketing Communications Plan, local and International Sales.  负责拟订国际性&本地性市场营销计划

 

Plus all matters relating to hospitality line like Training , Procurement etc